I get so many things crossing my desk on a daily basis but rarely do I see such a marvelous piece of marketing! This large oversized piece entitled Tauck Connections - Inside Tauck for Friends and Family 2010 has a very attractive cover using overlays of actual client photos in various destinations.
Inside the front cover is a photo and greeting form their CEO Daniel Mahar with the following quotation from Samuel Johnson "Poetry is when you make new things familiar and familiar things new". How very appropriate as this is exactly what we do when we sell destinations! For sure that's how this wholesaler has managed to stay in business for 85 years.
Following pages include a section on what's new for 2010 i.e. Israel, family riverboat cruise, Le Boreal, etc. enhanced w/ photos, a historical timeline of 85 years and all the milestones that brought about, Tauck family travels which described the tours the Tauck family took themselves w/3 generations in tow, a section highlighting some of their top tour directors, Inside Tauck describing what it's like to work in-house to make every detail of your clients' trip fall perfectly in place, Gems from client comment cards, Miles of Smiles featuring guest, photos w/ short descriptions i.e. one couple had 2 side by side photos from their honeymoon 40 years ago at the Piazza San Marco and one taken recently at the same spot in exactly the same pose 40 years later, Yellow Roads of Europe, Exotic Life Changing Journeys, North America, European River Cruising, Small Ship Cruising, MBridges, Culturious, etc.
One of the sections that really jumped out at me was the Making of a Tour - the Tauck Formula which is 1) Craft an Authentic, Life-Enriching Experience 2) Make it Hassle-Free 3) Create Value 4) Include Learning 5) Deliver Quality 6) Add an Element of Surprise which really says it all. Back cover has their photo contest winners.
I'm going to bring this piece to our next few functions and I'd really like everyone to look at it. Once you understand the company, I think it should be an easy sell! Agents who have sold Tauck have their own copies.